Our Story

Apè the Label was established in 2020 in Australia. We had a vision to provide artists with durable, sustainable and fashion forward aprons that also bring an element of individuality to the workplace.

We are a purpose driven business with a passion for fashionable, yet durable designs with a high focus on developing premium quality products that last.

We found a gap in the market within the service industry and have used that to exclusively design, test, and trial a range of bleach-proof, waterproof and colour safe aprons which can easily be cleaned and are environmentally sustainable.