Our Story
Founded in Australia in 2020, Ape the Label was created with a simple but powerful vision: to bring durability, sustainability, and individuality into the workplace through fashion-forward aprons. From the beginning, the brand set out to design pieces that could stand up to the demands of everyday wear while reflecting the unique personality of the people who wear them.
What We Stand For
That original vision remains unchanged today. We continue to be a purpose-driven business committed to creating premium quality aprons that are as functional as they are stylish. Every design is crafted with sustainability in mind, ensuring our products are long-lasting, bleach-proof, waterproof, and colour-safe - built to keep up with the pace of your workday while reducing waste.
Filling the Gap
We recognised early on that the service industry needed more than just protective workwear - it needed durable pieces that professionals could actually feel proud to wear. That’s why we’ve invested in designing, testing, and refining every apron we offer, making sure each one combines practicality with individuality.
Looking Ahead
While there have been some changes along the way, our commitment remains unwavering. The spirit that inspired this brand from day one continues to guide us, and we are proud to carry forward the founder’s legacy with the same passion and purpose that built it. As we move into this next chapter, our focus remains the same: delivering designs that empower artists, creatives, and professionals to bring confidence and style to their craft.