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Craftsmanship
Ape the Label was established in 2020 in Australia. We had a vision to provide artists with durable, sustainable and fashion forward aprons that also bring an element of individuality to the workplace. Upon discovering the desire within the industry for bleach proof products, our collection expanded from aprons and accessories, to chic and on trend clothing collections. We are a purpose driven business with a passion for fashionable, yet durable designs with a high focus on developing premium quality products that last.
The Gap In the Market
We found a gap in the market within the service industry and have used that to exclusively design, test, and trial a range of bleach-proof, waterproof and colour safe aprons, accessories and clothing which can easily be cleaned and are environmentally sustainable.
Our Aprons & Accessories
Our aprons and accessories are thoughtfully designed with both function and style in mind, crafted from premium, bleach-resistant materials that meet the demands of salon life.
TPU (Thermoplastic Polyurethane)
A lightweight, advanced material that provides an eco-conscious alternative to traditional PVC or vinyl. TPU is durable, recyclable, and biodegradable under industrial conditions. It softens slightly with body heat, making it exceptionally comfortable for long wear. Its smooth surface is easy to wipe clean, making it ideal for fast-paced, high-mess environments.
Vegan Leather
Our vegan leather aprons and accessories combine salon-grade durability with a sleek, elevated aesthetic. The material is soft yet structured, offering comfort along with a polished look. It’s easy to clean and retains its shape and texture over time.
Whether you prefer TPU for its feather-light flexibility or vegan leather for its modern finish, all of our aprons are built for practical performance, conscious craftsmanship, and all-day comfort. We take pride in offering aprons and accessories that are waterproof, anti-yellowing, non-toxic, biodegradable, and - most importantly - industry-tested and confirmed bleach-proof.
Storage and Maintenance
To keep your bleach-proof apron looking its best, we recommend wiping it down with a damp cloth and mild soap after each use. For tougher stains, use a gentle, non-abrasive cleanser. You can safely disinfect using salon-grade sprays or alcohol wipes - please be sure to patch test any new cleaning products to avoid potential damage.
Please note that our aprons - whether made from vegan leather or TPU - are not machine washable. Do not tumble dry, dry clean, soak, or use bleach-based cleaners. Hand washing is essential to preserve the finish and integrity of the materials.
After cleaning, hang your apron to air dry in a cool, shaded area. Avoid direct sunlight or heat sources, as TPU can warp at temperatures above 80°C. Do not wring, iron, or steam either material. Over time, TPU may become cloudy if not properly cared for.
For storage, we recommend hanging your apron or laying it flat. Avoid folding or creasing to help maintain its shape and finish.
Our Clothing
Our products are made using specially treated fabrics that resist bleach stains and chemical damage. This makes them ideal for salon environments where exposure to hair lighteners and colorants is common.
All our fabrics are 100% bleach-proof and suitable for artists performing blonding services across all colour ways in our collections. However, hair colour - especially darker and vibrant tones - is known for its strong bonding properties and may leave stains on lighter or coloured fabrics. If you regularly work with dark dyes or vivid colours, we recommend opting for the black colour way to minimise the risk of visible staining.
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