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Craftsmanship
Ape the Label was established in 2020 in Australia. We had a vision to provide artists with durable, sustainable and fashion forward aprons that also bring an element of individuality to the workplace. We are a purpose driven business with a passion for fashionable, yet durable designs with a high focus on developing premium quality products that last.
The Gap In the Market
We found a gap in the market within the service industry and have used that to exclusively design, test, and trial a range of bleach-proof, waterproof and colour safe aprons which can easily be cleaned and are environmentally sustainable.
Our Aprons
Our aprons are designed with both function and style in mind, using premium, bleach-resistant materials that stand up to the demands of salon life.
- PU (Thermoplastic Polyurethane): A lightweight, advanced material that offers a more environmentally conscious alternative to traditional PVC or vinyl. TPU is durable, recyclable, and biodegradable under industrial conditions. It also softens slightly with body heat, making it exceptionally comfortable to wear for long hours. Its smooth surface is easy to wipe clean, making it ideal for fast-paced, high-mess environments.
- Vegan Leather: Our vegan leather aprons combine salon-grade durability with a sleek, elevated aesthetic. Made to resist bleach, colour, and chemical spills, this material is soft yet structured, offering both comfort and a polished look. It's also easy to clean and maintains its shape and texture over time.
Whether you choose TPU for its feather-light flexibility or vegan leather for its modern finish, all of our aprons are built for practical performance, conscious craftsmanship, and everyday comfort.
Our Product Specifications
- Waterproof
- Anti-Yellowing
- Bleach Proof
- Industry Tested
- Non-Toxic
- Biodegradable
Storage and Maintenance
To care for your bleach-proof apron, simply wipe it down with a damp cloth and mild soap after each use. For tougher stains, a gentle, non-abrasive cleanser is recommended. You can safely disinfect using salon-grade sprays or alcohol wipes—just patch test new products first.
Our aprons are not machine washable. Do not tumble dry, dry clean, soak, or use bleach-based cleaners. Always clean by hand to protect the vegan leather finish.
Hang to air dry in a shaded, cool area—avoid direct sunlight or heat sources, as TPU can warp above 80°C. Do not wring, iron, or steam. Over time, TPU may become cloudy if not properly cared for.
When storing, hang your apron or lay it flat. Avoid folding or creasing to maintain its shape.
Clothing
Our products are made using specially treated fabrics that resist bleach stains and chemical damage. This makes them ideal for salon environments where exposure to hair lighteners and colorants is common.
All our fabrics are 100% bleach-proof and suitable for artists performing blonding services across all colour ways in our collections. However, hair colour—especially darker and vibrant tones—is known for its strong bonding properties and may leave stains on lighter or coloured fabrics. If you regularly work with dark dyes or vivid colours, we recommend opting for the black colour way to minimise the risk of visible staining.
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